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Barcelona sign four-year, €220-million sponsorship deal with Japanese internet retailer Rakuten

Barcelona have agreed a new four-year deal for their shirt sponsorship with Japanese internet retailer Rakuten worth 55 million (HK$459 million) a year excluding potential add-ons, the La Liga champions said on Wednesday.

Barcelona – once renowned for never having had a sponsor on their shirts – will earn an additional 1.5 million for each time they win La Liga and an additional 5 million for each time they win the Champions League.

The deal, which has an option to extend into a fifth season, will begin from the 2017-18 campaign.

Barcelona have also signed deals to feature the Turkish electronics brand Beko on shirtsleeves and US semiconductor company Intel on the inside of its shirts.

The Japanese company is replacing Qatar Airways, which has been sponsoring the Catalan club since 2013. Barcelona currently trail leader Real Madrid by two points in the Spanish league.