Celebrating its 50th anniversary, Italian luxury house Bottega Veneta will launch an installation entitled “Behind the Intrecciato” at the Landmark Atrium in Hong Kong’s Central business district from October 22-30. The event is part of a global tour that included an inauguration in Dubai followed by an appearance in Shanghai.
The initiative celebrates the iconic woven pattern signature to the brand. The brand’s intrecciato weaving leather technique originated in the late 60s, and has remained a staple of the brand to this day. Visitors will also have a chance to view an Italian artisan on site, who will illustrate the inner workings of the intrecciato pattern.
Behind the Intrecciato explores the origins and creative process of Bottega Veneta’s three iconic bags, all of which feature the woven texture. They include the Veneta, a large and soft shoulder bag, and the Knot, an elegant clutch.
The third product on show is the Cabat, a capacious shopper bag that is also the first bag created by creative director Tomas Maier. The event has a personal significance for Maier, given that it also marks his 15 years of service.
Unlike other luxury houses, Bottega Veneta has largely eschewed the limelight, opting instead for a more discreet image. At a time when other luxury brands are processing through creative directors on a short term basis, Bottega Veneta is a rare exception. The Italian house has largely kept to a long-term consistent image with a creative director who has worked with the brand over a significant period of time.