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Interview: why Moynat creative director Ramesh Nair hates to compromise

How did the opportunity to revive Moynat come about? “I was working at Hermès with some of the best designers. I was assisting Martin [Margiela] and Jean-Paul [Gaultier], the very best in our industry but I was always wondering what to do next. I was surprised to get a call from LVMH. They asked if I was interested in putting a brand back on the map. For a designer that’s just a fantastic prospect.”

Boutique trunk maker Moynat has a long and storied history

What was the appeal of Moynat? “A lot of brands have disappeared. What was really, really interesting was I could build a brand from scratch and, at the same time, revive a brand with so much history. At Hermès, I saw how important the archive was to them. Also working with Margiela, we used to do clothes inspired by old pieces, pieces from the past. So that’s why we collect old Moynat pieces: I needed a story, I needed history. A brand isn’t just a name, it’s all about the story. Brand building isn’t all about the present and the future, it’s about the past, too.”

Despite great demand, Moynat has kept prod­uction small and exclusive. Why is that? “I don’t think I will ever get into mass production. It’s something we won’t compromise on. I hate compromising. When we grow, things do change, obviously, but as we grow I’m trying to put in place things so nothing changes.”

Enjoy top-quality music when you travel with superluxury trunk

What do you love about Paris? “I’ve lived here for 17 years. Paris is where I’ve lived the longest. Paris is different, you don’t become French living here but you do become Parisian. It’s a city that sucks you in without you even realising. It was always my goal to work in Paris. I always felt, I have to go to Paris, I have to be with the best, I have to compete with the best.”

With limited prod­uction and every­thing handmade in Paris, Moynat is considered the epitome of luxury. How would you define luxury? “Luxury should never be attached to value. Beauty does not have value, you cannot quan­tify it. It’s a feeling, some­thing from the heart. Real luxury is about being generous, generous with beauty, generous with design.”