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Samsung posts 30-percent profit plunge

The third quarter earnings were announced just hours before the start of an annual shareholder meeting which was set to approve the latest step in a complex generational change of leadership at the family-run South Korean conglomerate.

Samsung said its operating profit for the July-September period stood at 5.2 trillion won (US$4.6 billion), compared with 7.3 trillion won a year ago.

The profit slump was in line with a revised earning estimate issued by Samsung two weeks earlier after it killed off its flagship Galaxy Note 7 smartphone due to devices overheating and bursting into flames.

The decision to discontinue production of a model aimed at competing with arch-rival Apple’s iPhone was a devastating move for a company that prides itself on the quality production of cutting-edge technology.

Scrapping the Note 7 saw earnings of the company’s core mobile business drop off a cliff, with the mobile division’s operating profit for the third quarter down almost 98 percent from the previous quarter at just 100 billion won.

Regaining Confidence

In an earnings statement, Samsung said its mobile unit would focus on “expanding sales of new flagship products … as well as regaining consumers’ confidence.”

The impact of the Note 7 debacle on the electronics giant’s brand name is still being calculated, with Samsung itself having predicted another $3 billion-plus in lost profits over the next two quarters.

“The mobile business hit bottom, but it should pull off a partial recovery in the fourth quarter where we will be looking for an operating profit of roughly 2.0 trillion won,” said Greg Roh, an analyst at HMC Investment Securities.

“But we’ll have to wait until the second quarter of next year for a full recovery with the launch of the Galaxy 8 smartphone in March,” Roh said.

“Samsung has lost consumer confidence, but I think it still has at least one more chance. Rather than rushing to release the next product, it should conduct a thorough inspection and explain the results of its investigation into the Note 7,” he added.

As an illustration of the loss of prestige suffered by a company used to being treated as corporate royalty in South Korea, thousands of domestic Note 7 customers are expected to join a class action lawsuit seeking compensation over the recall fiasco.

And one South Korean investment advisory firm went so far as to recommend shareholders vote on Thursday against the nomination to the Samsung Group board of vice chairman J.Y. Lee — the family-run firm’s heir apparent.