Share

What HK$5,750-a-head Macau wine dinner tells us about the Michelin brand

Working with Robert Parker’s Wine Advocate to present wine-and-dine events was a natural evolution for dining guides publisher Michelin, the French company’s senior vice-president says.

Speaking on Tuesday ahead of the announcement of details of the next event, in Macau in November, Bernard Delmas told us the collaboration came about when Michelin was seeking partners to develop the Singapore edition of its restaurant guide and found Parker’s magazine had an established base in the Lion City and was holding master classes and wine tastings with guest chefs.

Why is so-independent Michelin running wine-and-dine events in Hong Kong and Macau?

“We felt they are the perfect partner for us. We realise they have the same values as us – we independently evaluate restaurants and they have independent wine tasters,” Delmas said.

Having presented three Michelin Dining Series dinners in Singapore, which Delmas said had been well received, the two brands have teamed up to present a gala dinner in Macau in November.

The “12 hands gastronomical treat” at Studio City on November 11 will feature Macau-based chefs Guillaume Gaillot of The Tasting Room and Tam Kwok-fung of Jade Dragon, both of which have been awarded two Michelin stars, Alvin Leung of Bo Innovation in Hong Kong, Hideaki Matsuo from Kashiwaya in Osaka, and Bjorn Frantzen of Frantzen in Stockholm, with Pierre Herme creating desserts. Tickets will cost HK$5,750 per person.

Lisa Perrotti-Brown, Master of Wine and editor-in-chief of the wine magazine, said the two brands want to demonstrate what good food and wine is by presenting gastronomic events that are both educational and entertaining.

Delmas stressed the events Michelin holds with Parker’s magazine are completely independent of the dining guide. “We pick chefs that are already in the guide. The ratings are done by an independent team headed by international director of Michelin Guides Michael Ellis. We have no control over that.”