Writing About a #Olympics? #FSU Experts Are Available to Discuss Marketing, Media, Tourism and Sport Politics.

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Newswise — As a universe prepares for a 2016 Olympic Games in Rio de Janeiro, Brazil, subsequent month, a organisation of Florida State University expertise experts are accessible to plead several aspects of a event.


Patrick Merle, Professor, College of Communication Information
(574) 276-8280;
Merle, a French local and former general publisher who lonesome a 2004 Athens Olympics, can plead media effects of a Games with an importance on domestic and general perspectives. He can criticism on how general media perspective a Games, and how media package a Games for a public.

“In terms of Olympic news coverage, any horde network contingency now acknowledge and know that behind coverage belongs to history. While time differences might have been an forgive in a past, and potentially tolerable, networks executives have to accept that many spectators do not wait for a old-style prime-time coverage. They might wish to see replays during this time complemented with additional facilities though they would rather see a events as they happen. They prolonged for an interactive proceed that allows them to live such events by their mobile devices.

“Editorially, this calls for a redefinition of a normal coverage and a new bargain of what TV examination unequivocally means. Spectators have a aloft appreciation of sports by a multi-screen knowledge for instance. Many wish to have additional information and interrelated sum and interviews. Journalists contingency concentration on combined value, not elementary coverage.”


Joshua Newman, Associate Professor, College of Education, Department of Sport Management
(850) 644-6570;
Newman can plead competition and globalization, competition politics and a domestic economy of a Olympic Games.

“Orwell once referred to general competition as ‘war reduction a shooting.’ The biennial mega-event famous as a Olympic Games is a preeminent forum by that several states foster and gain on sport-based nationalism and inhabitant identities. Moreover, in a age of globalization, a Olympics mount as a many politically, commercially, and culturally poignant philharmonic on a planet. The 2016 Summer Games is quite important, given a domestic disturbance and mercantile instability in a horde republic and a bequest of debt and de-democratization a Games will leave behind in Brazil.”


Mark Bonn, Professor, College of Business
(850) 644-8244;
Bonn is an consultant in a areas of tourism selling and liberality management. He has conducted studies for a Florida Sports Foundation, Inc. and Super Bowl XXXV.

“The mercantile impact of any tourism end is directly correlated to a notice of it being protected or vulnerable to revisit in a minds of those intensity visitors. Therefore, a success or disaster of this summer’s Olympics will eventually be dynamic by intensity and tangible travelers who eventually might opt in or out of visiting a end and attending a events due to their perceptions of a end as a protected place to revisit in a minds of a roving public.”


Sindy Chapa, Professor, College of Communication Information
(850) 645-8129;
Chapa can plead promotion strategies for Latino consumers, and a selling effects as Rio de Janeiro becomes South America’s initial Olympic horde city.



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